The Avengers Box Office Numbers

May 6, 2012 in Snips

The Avengers has taken the record for the biggest US opening weekend. Making $200 million it has easily beaten the record of $169 million set by Harry Potter and the Deathly Hallows Part 2.

This means that in one weekend the movie made more than the entire economies of the countries of Tuvalu, Kiribati, Marshall Islands, Palau, and the Democratic Republic of São Tomé make in an entire year according to The World Bank.

In fact, if you rank the 190 countries in the world by the amount that each earns in a typical weekend then The Avengers’ gross over this Friday, Saturday, and Sunday places it at #90. This means that The Avengers earned more money this weekend than over half of the world’s countries did. This is visualized in the graph below. All the countries before the red line made less money this weekend than The Avengers. Some of these countries include Iceland, Jamaica, and Nepal.

Finally the $200 million represents just 0.17% of the United States’ expected income this weekend.

Read the rest of our Avengers coverage here.

Dating The Avengers

May 1, 2012 in Editorial

There came a day, a day unlike any other… when Earth’s mightiest heroes found themselves united against a common threat… to fight the foes no single superhero could withstand… on that day, The Avengers were born. – Nick Fury

But even the mightiest superheroes need partners that will stand by them. Centives decided to take a look at these leading ladies. We ran Google searches on the superheroes and their partners and analyzed the ratio of partner search results to hero search results. They are summarized in Read the rest of this entry →

Did Iron Man Die in the Avengers Trailer?

March 5, 2012 in Editorial

During the Super Bowl an Avengers spot ran where Loki tells Stark that he has an army. Stark responds that The Avengers “have a Hulk.” In the Avengers trailer released this March, we finally see why having the Hulk on your side makes a difference.

Iron Man is falling out of the sky when the Hulk catches him mid-air: Read the rest of this entry →