Surge Pricing Comes To The Restaurant Industry

January 17, 2018 in Daily Bulletin

An elite London restaurant is experimenting with surge pricing wrote Richard Vines:

  • The Bob Bob Ricard restaurant is planning to alter prices depending on the day and time of the booking.
  • The restaurant seems to understand the negative reaction that people have to price “surges”. Instead it is talking about the new policy in terms of discounts.
  • During lunch on Monday prices will be 25% lower than on Saturday night.

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