Surge Pricing Comes To The Restaurant Industry

An elite London restaurant is experimenting with surge pricing wrote Richard Vines: The Bob Bob Rica

People Are Using Ubers Instead Of Ambulances

Brad Jones wrote about an unexpected healthcare cost reduction method: Getting into an ambulance can

Why Have A President When You Can Have A Monarch?

Leslie Wayne wrote about today’s monarchists: The International Monarchist League argues that

 

Unintended Consequences of Energy Efficiency?

March 10, 2012 in Daily Bulletin, Signature

In 1865 one British economist pointed out that energy efficiency didn’t reduce energy consumption – it increased it. As energy became cheaper people used more of it for a broader array of applications. Clive Thompson writing about a new book titled The Conundrum points out some of the ways this backlash effect has occurred in recent history:

  • The increase in the efficiency of automobile engines brought about demand for larger cars with more electronic sensors.
  • The decrease in the cost of lighting meant that we just stuffed lights into damned near everything, including sneakers.
  • The increase in the efficiency of air-conditioners just made air-conditioning the norm.

To read other examples, what this says about sustainability, and why this might be more of a critique on growth rather than a critique of energy efficiency click here.

Source: Wired

Why do we Brush our Teeth Every Day?

March 9, 2012 in Daily Bulletin, Signature

In Slate, Charles Duhigg writes that before the advertising efforts of one man, Claude Hopkins, brushing was not a daily ritual for most people. What did Hopkins do to make brushing your teeth so ubiquitous?

  • In his advertising campaigns he focused on the plaque that developed on people’s tongues, inviting readers to “run your tongue across your teeth” to feel the film.
  • He sold Pepsodent as a solution to that plaque. However the genius was the tingly sensation that the toothpaste created in people’s mouths after brushing. The sensation was created by an irritant that was originally added as a preservative.
  • People began to associate that tingling feeling with cleanliness. This is the reason why toothpaste makers continue to add additives to paste to reproduce that sensation.
  • Duhigg was unknowingly capitalizing on the way that humans form habits. First there is a cue – in this case it was the feeling of plaque on teeth. Then there is the behaviour – the act of brushing. And then the reward – the tingling sense that consumers felt. Using these three principles it is possible to create any habit.

To read more about Duhigg’s marketing genius, how you can use these principles to lose weight, and the neurological details of what this process looks like in our brains, click here.

Source: Slate

Income Inequality: China versus the US

March 9, 2012 in Daily Bulletin

Bloomberg reports on a fascinating report that examines the composition of the Chinese legislature:

  • The increase in the wealth of the richest 70 members of China’s legislature ($11.5 billion) in 2011 was more than the entire net worth of the entire US Congress, the President, the Cabinet, and the Supreme Court ($7.5 billion).
  • The richest member of the United States congress, with a net worth of $700.9 million, would rank just 40th in the list of the richest in China’s legislature.
  • China’s top political leaders – including the President – don’t disclose their personal finances.

To read other startling comparisons as well as more about the former Chinese President who allowed the rich onto the legislature, why in a country of weak legal rights, it is in the interest of the rich to be on the legislature, and where their wealth comes from click here.

Source: Bloomberg

Via: Shanghai List, Marginal Revolution

Rahul Dravid: Family Man

March 9, 2012 in Snips

The news is that Rahul Dravid, a stalwart of the Indian cricket team, has decided to retire. As the platitudes pour in, and the highlights of his career are analyzed, Centives found a statistic that few are likely to pick up on.

Overall, across his career, Dravid ended with a Test average of 52.31, and an ODI average of 39.16.

Rahul Dravid married Vijeta Pendharkar on the 4th of May, 2003. Between the date of their wedding and their one year anniversary he averaged 95.43 in Test cricket, with two of his three highest Test scores coming in this period. He also averaged an amazing 41.77 in ODIs.

Dravid’s first son, Samit, was born on October 11th, 2005. Between Samit’s birth and his first birthday Dravid averaged 62.00 in Tests and 44.11 in ODIs.

His second son, Anvay, was born on April 27th, 2009. By that time Dravid had ceased to be a regular fixture in the ODI side, but within the first year of his son’s life he averaged 95.33 in Tests.

The numbers indicate that over his career Rahul Dravid used his family as a source of inspiration and achievement.

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Why Don’t We Have Laser Guns?

March 8, 2012 in Daily Bulletin

Laser guns have long been a staple of science-fiction. Why then don’t we have any yet? Jeff Hecht answered the question:

  • Lasers aren’t energy efficient. They work by converting other forms of energy into light, but a lot of energy is lost as heat in the process.
  • The only way for a laser to kill is through heat. But the human body is mostly made up of water, and it requires a lot of energy to heat water up. Thus a laser gun would require a prohibitive amount of power.
  • The one thing lasers can do well is burn out a person’s retinas. However staring at the sun has the same effect, and anyway the Geneva conventions don’t allow for such tactics.

To read more about how lasers can be used to take out non-human targets, as well as equally heinous alternatives for aspiring evil overlords, click here.

Source: Light Speed

Welsh Vowel Tax

March 8, 2012 in Editorial

Reading a sign in Welsh can be quite a painful experience, though we believe that there is post-traumatic help available. Most Welsh words are utterly unpronounceable due to a national shortage of vowels; a running joke on St George’s side of the border is that there is a secret vowel tax in Wales.

Ever eager to investigate, Centives asks “How much is the vowel tax in Wales?”

Uncovering this secret tax that has plag Read the rest of this entry →

A Magician’s Secrets

March 7, 2012 in Daily Bulletin

Illusionist Teller from Penn and Teller recently revealed seven principles that magicians use to manipulate you. Here are three of them:

  • “It’s hard to think critically if you’re laughing” – follow up an amazing trick with a joke so that the viewer doesn’t have time to analyze the deception.
  • “Nothing fools you better than the lie you tell yourself” – let your audience feel as if they had the opportunity to use their own intellect to figure out what you’re doing.
  • “Make the secret a lot more trouble than the trick seems worth” – if there’s a conceivable explanation for how you performed your trick, but that explanation suggests you did a prohibitive amount of work, then do the work, people will assume it’s a trick.

To read the rest of the seven, as well as an example of a trick that integrates all of the principles outlined, click here.

Source: Smithsonian

Via: The Boston Globe

Is a 2015 Chinese Financial Crisis Inevitable?

March 7, 2012 in Daily Bulletin

In Time Michael Schuman argues that a financial crisis on the level of the one seen by Japan and Korea is inevitable. Here’s why:

  • China has used the “Asian Devilment Model” to reach its current levels of growth and prosperity. The steps to this model include exploiting low wages to quickly industrialize with generous amounts of investment as determined by the government, allowing it to ‘direct’ the growth.
  • The involvement of the government causes prices to settle at the ‘wrong’ levels. The study of economics has shown that if prices are at the wrong level for an extended period then this will trigger a financial crisis that will lead to a correction of prices.
  • In China there is ample evidence that prices are wrong – especially in the property sector. While analysts are correct to note that China needs extensive infrastructure projects to house its people, the type of housing being built is often of the wrong type. It is either too expensive, or it does not meet the safety specifications required by corporations. The multitude of malls seem to mostly be empty.
  • Countries that follow the Asian Development model generally have a crisis after about 35 years of following the model. Unless China reforms, this would place a potential Chinese financial crisis around 2015.

To read about what it means for prices to be wrong, other signs that the country is headed towards a crisis, and the things that China could do to prevent such a fate for itself, click here.

Source: Time

Via: Newmark’s Door

The Man Behind 5-hour Energy

March 6, 2012 in Daily Bulletin

Clare O’Connor had the opportunity to conduct the first ever interview with Manoj Bhargava, the creator of 5-hour energy, a product that went from nothing to $1 billion in sales in just eight years. Some of the highlights from the profile include:

  • Bhargava maintains a graveyard of his competitor’s products. Every time he manages to sue or bully off of the market a similar product, he places a bottle of it in a bookcase and a placard underneath it with a skull and crossbones drawn in.
  • The parent company is thought to command a 90% share of the energy-shot market.
  • Bhargava chose names such as “Living Essentials LLC” and “Innovation Ventures” for the companies he runs because of how bland they sound.
  • The secret to the success of the drink is that unlike other energy drinks at the time such as Red Bull or Coke, 5-hour energy came in a small, single serving bottle. You don’t have to be thirsty to drink it.
  • It’s also a product that either lives or dies. Costing just $3, consumers can try it, test it, see if they like it, and immediately reject it. The first experience must be perfect if it is to be popular.
  • Bhargava, who spent his 20s at an Ashram in India in search for inner peace, believes that he’s probably the richest Indian in the United States.

To read more about Bhargava’s history, his questionable claims about charity, how he made his first million, and what he’s working on now, read the entire profile here.

Source: Forbes

Via: Newmark’s Door

 

The High Fixed Costs of Lobbying

March 6, 2012 in Daily Bulletin

Michael Blanding reports on a paper being written by academics about the way that lobbyists exert their influence on politics in the United States.

The primary findings of the paper include:

  • Relatively few firms lobby.
  • Larger firms are more likely to lobby than smaller ones.
  • The companies that do lobby do so consistently. Lobbying in one year was a near-perfect predictor of lobbying in the next.

What does this all mean?

  • A company can’t just jump into the fray and lobby on a particular issue. Lobbying has high fixed costs and requires expertise in the art of lobbying and complying with regulations, as well as extensive relationship networks. These can only be built up over time.
  • This means that a small number of corporations are able to consistently influence the government.
  • These companies decide what issues do and don’t get lobbying support – they may support or oppose a bill even if it has nothing to do with them.

To read about the details of the study, the surprising things they found when they looked at H1-B lobbying, and what this means for democracy, click here.

Source: Harvard Business School

Via: Newmark’s Door