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Barbie In Sports Illustrated

9:00 am in Daily Bulletin

Last year Kate Upton got all the attention in the Sports Illustrated swimsuit edition. This year it seems like it’s going to be Barbie. Mae Anderson wrote:

  • It’s the 50th anniversary swimsuit edition issue for Sports Illustrated and it will be celebrated with the iconic Barbie doll in its pages.
  • This is the latest attempt to revive interest in Barbie. Sales fell 13% in the latest quarter.
  • Barbie is worth $1.3 billion to Mattel and other attempts to generate media buzz for the doll included a breakup with her boyfriend Ken.
  • The media campaign will be called “unapologetic” to represent the company’s response to the criticism that Barbie promotes an unhealthy body image.
  • Dolls which sport the swimming costume that Barbie will model in Sports Illustrated will, of course, be sold.

Read more about why Barbie is now “one step away from Playboy magazine”, the dolls that Barbie is now competing against and more over here.

Source: ABC News

Read more of Centives’ coverage of the economics of Sports Illustrated here.

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The Economics Of The Sports Illustrated Swimsuit Edition

12:00 pm in Daily Bulletin

The latest Sports Illustrated: Swimsuit Edition is out now. Dina Spector looked at some of the economics behind it:

  • The swimsuit edition sells 1 million copies – up to 15 times as many as other issues.
  • Not only has it brought in more than $1 billion for its parent company, it also boosts sales of the products that are advertised in its pages.
  • It is the single best-selling issue produced by Time Inc.’s entire portfolio of magazines.
  • Before it became its own stand-alone edition, it started off as a small supplement to the main magazine in 1964 to give readers something to be interested in during the winter when no major sporting events take place.

Find out how much the magazine brings in ad sales, the best-selling issue of all time, the future of the issue and more over here.

Source: Yahoo Finance

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The New Yorker Film Curse?

12:00 pm in Daily Bulletin, Signature

http://www.elmulticine.com/imagenes/artistas/georgeclooney_b.jpg

Alec Nevala-Lee has noticed a fascinating trend. After The New Yorker publishes a profile of somebody in the Hollywood industry, their careers almost always take a turn for the worst. Highlights from the article include:

  • Last year director Andrew Stanton had a long, positive piece written about him in the magazine. His movie John Carter, released just six months later, is among the costliest flops in Hollywood history.
  • Others who have fallen prey to the effect include George Clooney and Steve Carell.
  • This might be because of what in finance is called ‘performance chasing.’ The New Yorker only runs profiles of the most successful – likely right after they’ve had a big hit. But such success cannot be maintained indefinitely and artists will eventually return to their performance mean.
  • The effect might also be because The New Yorker is forced to tie its profiles into a wider theme – since it publishes so few of them a year. These themes attempt to project into the future of entire industries and they almost always get it wrong.

To read more about those who have fallen to the curse, how this relates to Sports Illustrated, why Armando Iannucci should be worried, the one exception to the rule in recent times, and why the New Yorker can’t focus on emerging talent, click here.

Source: Salon

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