The Rise Of Colouring Books For Adults

July 1, 2015 in Daily Bulletin

Sonali Kohli wrote that adults increasingly like to spend time with colouring books:

  • A colouring book is #9 on UK Amazon’s best-selling books, and has been in the top 100 for 113 days.
  • There are Facebook groups for adult colouring book clubs, and Game of Thrones will soon be releasing one.
  • Some think that colouring may help release stress or increase motivation, as well as recall happy childhood memories.
  • Publishers have latched onto this, marketing colouring books for adults as therapeutic, to get away from any stigmas associated with adults indulging in what is usually a children’s activity.

Read more here.

Source: Quartz