What Transformers: Age Of Extinction Teaches Us About Global Economics

July 8, 2014 in Daily Bulletin

Transformers: Age of Extinction is a commercial, if not critical, success. Ezra Klein writes that all those interested in the future of the economy should take note:

  • Those who can work with robots are best placed to be successful in the future. Nobody says that Transformers has wonderful acting, yet it’s making oodles of money. Why? Because Michael Bay knows how to work with machines.
  • Humans are dispensable. Shia LaBeouf, star of the first three films was replaced by Mark Wahlberg in a heartbeat. But a Transformers movie without Optimus Prime wouldn’t have been half as successful.
  • China is the future. Transformers is perhaps the first major instance of Chinese product placement in a western movie. It won’t be the last. China is where the future profits are and companies will make decisions with this in mind.

This article is also featured on our sister site, The Discussion, which has compiled the internet’s best reactions to the latest Transformers movie.

Read more here.

Source: Vox