Mad Men’s Brand Impact

January 18, 2014 in Daily Bulletin

Mad Men has single handedly reinvigorated the sales of Lucky Strike and Canadian Club writes Liam Boluk:

  • Since the launch of Mad Men the sales of Lucky Strike – a cigarette brand prominently featured on the show – have increased 44%.
  • Mad Men helped boost sales because it made smoking seem cool – something that has been difficult in an era of giant warning labels on cigarette packages.
  • Canadian Club whiskey had seen declining sales for years. After Mad Men featured it, sales spiked.
  • Canadian Club even built on its image by releasing an advertising campaign “Damn Right Your Dad Drank It” influenced by the TV show.

You can read the full article here and find out other examples of entertainment media turning around the fortune of products, and excellent charts that illustrate the effects that Mad Men had on the sales of the products.

Source: Ivey Business Review