How Companies Tweet

May 26, 2014 in Daily Bulletin

While social media may have acquired a reputation for being a place where teenagers compulsively post their unrefined musings, Aaron Taube wrote that companies approach it with extensive planning:

  • A single corporate tweet can require a team of 13 people up to 45 days to post.
  • First individuals come together and decide what the theme of a social media campaign should be.
  • A writer then comes up with the words of the tweet itself and a graphic designer creates an image to accompany it.
  • Senior copywriters, strategists, and corporate executives have to then sign off on a tweet before it can go out.
  • Running a company’s social media account is a 24/7 job. If somebody engages with the brand at 10pm, a response is expected to be posted soon – even if it interrupts a date.

Read more about the fun parts of having a job in social media and more over here.

Source: Business Insider