The Economics Of Daily Ebook Deals

May 28, 2013 in Daily Bulletin

Julie Bosman looked at how daily deals are transforming the e-book industry:

  • Amazon’s Kindle Daily Deal and Barnes & Noble’s Nook Daily Find cut the price of ebooks to a fraction of their standard price for a limited period – usually 24 hours.
  • In one case a book that sold less than one copy a day saw more than 10,000 sold over the 24 hours in which it became a ‘daily deal’.
  • For authors and publishers having a book featured on the list can be like winning the lottery – not only because of the windfall in sales, but also because there is a halo effect where readers buy other (full price) books from the author. And even after the daily deal is over, the book’s sales stay above average for a while.
  • Some in the industry though fear that by discounting books too much and too often, consumers will have unrealistic expectations of what a book should cost.
  • As brick and mortar book stores disappear daily deals will become an important way for readers to find good books to read.

Find out which day ebook sales peak on, the book that made it to the top of the New York Times’ best seller list after being featured as a daily deal, and the sites that help you find deals across a variety of online retailers over here.

Source: The New York Times