PR Has A Public Relations Problem

July 27, 2013 in Daily Bulletin

Benjamin Webb looked at why people hate those who work in PR so much:

  • PR wasn’t always loathed. Those who worked in PR once helped changed the public perception of African Americans.
  • PR then became increasingly ubiquitous and this is what caused people to turn against it. In 2008, for example, the UK had more people in PR than it had journalists.
  • However society has become increasingly cynical of typical PR tactics such as misleading press releases and cheap media stunts.
  • PR will likely sink back into the shadows…and perhaps then society will stop hating them so much.

Read more over here.

Source: BBC