The Fate that Befalls those who Name Stadiums after Themselves

January 26, 2012 in Daily Bulletin, Signature

In Practical Speculation, Niederhoffer finds an interesting relationship between companies that name stadiums after themselves and their subsequent performance. Business Insider reports:

  • Between 1990 and 2001 Companies that bought the naming rights to stadiums trailed the S&P 500 by a median of -8% in the year they named the stadium and a median of -27% three years later
  • The most notable example is Enron which purchased the Enron field in 2000. The infamous company went bankrupt two years later.
  • The author of the study suggested that this was because: “Corporations are beset by the same harmful tendencies as investors. When they are at their peak, they reach for the sun.” (Meaning that it operates on the same principle as the one that might define the relationship between skyscrapers and financial crashes )

To view a slideshow describing what happened to each company that opted to name a stadium after themselves in the 90s click here.

Source: Business Insider

Via: Newmark’s Door