How Much Is Your Facebook Profile Worth?

May 17, 2012 in Daily Bulletin

If the product you’re using is free, the old adage goes, then you are the product. The BBC reports that Facebook has set its share price at $38 per share. Why would investors be willing to pay so much for it? Because it is by far the largest social network – there are 901 million users which make Facebook a high value product. CNN reports that if all of Facebook’s employees and executives exercise their share options then there will be about 2.8 billion shares of Facebook. At $38 each this means that Facebook will have a total worth of 106,400,000,000 – One hundred six billion and four hundred million.

Divide that among the users and your Facebook profile is worth $118.09. Tragically, we’re told that our banal stories about our pets are still worth nothing.