The Economics of Cars 2

June 29, 2011 in Daily Bulletin

The original Cars film had a 74% rating on Rotten Tomatoes, making it the lowest rated Disney Pixar Film. Why then did Pixar choose to make a sequel for Cars instead of the other highly rated films that they’ve produced? It’s because of the merchandizing argue Chmielewski and Keegan at the Los Angeles Times.

While the movie won’t do as well in theaters, it will generate a lot of money in licensing fees from toys and cartoons for Pixar. Read more over here.

Source: LA Times