Your Guide To Pricing During The Zombie Apocalypse

March 23, 2015 in Editorial

This week is the Walking Dead finale, which means that a whole load of people are reviewing their zombie defense plans. We tried to make ours a little simpler, by saying that instead of buying things now (e.g. silencers, which look a little suspicious) we could just trade for them with other survivors when the dead are walking. But this got us wondering; how does pricing work in the apocalypse? Read the rest of this entry →

Long Movie Adaptions Of Short Books Aren’t Such A Bad Idea

December 14, 2014 in Editorial

Peter Jackson has received a fair amount of criticism for stretching the 333 page The Hobbit into a trilogy of three hour movies. Which got Centives wondering: how long are other movies compared to the books they’re based on? And how does the amount of time spent per page affect the rating of the movie?

We took a look at books that have been turned into major mov Read the rest of this entry →

What Does Hollywood Think A President Should Look Like?

July 4, 2014 in Editorial

Presidential Analysis Banner_2 (2)

We decided to commemorate America’s Independence Day by watching Independence Day a movie where President Thomas J. Whitmore leads an squadron of fighter jets against an alien attack. Which got us wondering – what does Hollywood think a President should look like? We went throug Read the rest of this entry →

How Many Dragons Could A Medieval Country Support?

June 23, 2014 in Editorial

game-of-thrones-2-dragon[1]Dragons are cool, but you’d probably prefer their diet was something other than 3 year olds. While sheep make for a good substitute, the question is how many would you need? Well, the easiest way to calculate food requirements is to scale up a komodo dragon to fiery dragon size. A komodo dragon (10 foot long) requires about 816 kg of food per year, which is around 18 sheep. Read the rest of this entry →

The News Sites That Most Embody Godwin’s Law

March 23, 2014 in Editorial

hitler parade

“As an online discussion grows longer, the probability of a comparison involving Hitler or Nazi’s approaches 1”

Godwin’s Law

One of the surest ways to show that someone is bad is to liken them to a Nazi, thus ensuring that everyone listening knows that they gas minority groups and are definitely The Bad Guy. It’s also cheap, overdone and makes the offender look about as broad minded as the Naz- erm…the…uh… Read the rest of this entry →

How Much Would It Cost To Make Santa’s Presents?

December 23, 2013 in Editorial


Everyone knows Father Christmas is magical and can travel at impossible speeds with lots of presents on board… but what if his magic stopped there and he had to have all his gifts made the old fashioned way? How much would it cost to ‘run’ the North Pole?

We’ve assumed that Father Christmas would deliver to every child in the world. Also, he would presumably give presents of equal value to each kid regardless of nationality…but not, of course, regardless of behaviour. Assuming an even distribution of ‘goodness’, and that the best kids get an American style Christmas while the worst kids get coal, then we can estim Read the rest of this entry →

Refusing The Apple

July 10, 2013 in Editorial

It’s a Thursday morning, about 10am. Richard has just made another comment about your clothes. Mary ‘didn’t have time’ to type up the report. And the boss made comments suggesting overtime is inevitable.

The little voices start talking about lighters, crowbars and an alternative use for a stapler.

Only you don’t go through with any of it. Because for most people, most of the time, there is too much to lose by going evil. And so after careful consideration, you decide that defaulting on the mortgage isn’t worth the satisfaction of putting naughty pictures on the CEO’s PowerPoint.

If the good guys don’t go bad because it costs too much, presumably the bad guys don’t go good because it costs too much. What we’re asking today is, what exactly would bad guys hav Read the rest of this entry →

Making Mordor’s Economy Work

April 24, 2013 in Editorial


We at Centives are massive Lord of the Rings fans, and keep a flaming log nearby in case of ringwraith surprises. But there has been something that has bugged us for a while.

Where did the orcs get their food from?

Mordor was an ashen wasteland where we never see any plant life (save for the odd tree in the dead swamp), let alone fields full of crops. Old volcanoes are good for making soil fertile, constantly erupting ones are not. But somehow the orcs were eating. How? To get food, the black lands must have been trading with an outside power. Read the rest of this entry →

The Market Value of a Soul

March 30, 2013 in Editorial


Typically, one’s immortal soul is considered to be of infinite value to its original owner, as possession of it is widely thought to allow access to some sort of eternal reward and/or avoidance of eternal damnation. But what if you are in a really tight spot, and don’t have any other assets to sell at that moment?

Maybe it’s time to consider entering the eternally hot market of soul trading. Read the rest of this entry →

What Can You Get For One Soul?

March 30, 2013 in Editorial


If we were ever offered the chance to sell our souls, we would be pretty careful about the whole deal. We would want to know what we’d get in exchange, and we would have very detailed and careful plans about how we would use the money/flying boat/golden fiddle we were getting in exchange for being owned by the Devil.

Only, one of the major themes in soul selling is the huge discrepancy between what is promised by the dark powers, and what the human ends up with. Read the rest of this entry →