Autoshow Models Protest Ban

May 11, 2015 in Daily Bulletin

Proving that you can almost never please everybody China.org wrote about an unexpectedly aggrieved interest group:

  • Sexy female “car babes” have been banned from the Shanghai International Automobile Industry exhibition.
  • This has led to models protesting the decision by dressing up as beggars.
  • The protesting models note that their efforts to get thin have been “in vain”.

Source: China.org

Via: Marginal Revolution

The Economics Of Shadows

May 8, 2015 in Daily Bulletin

Emily Badger looked at buildings that cast a shadow on us all:

  • Developers are racing ever-faster to build the tallest buildings in the world – often times for the rich to exclusively enjoy.
  • What’s often given less attention is the long shadows these buildings cast on the streets and people below.
  • These shadows are in part why in New York City laws require that buildings get narrower as they go up, so that the city isn’t darkened by shoulder to shoulder skyscrapers.
  • In San Francisco developers have to hire “shadow consultants” that measure the amount of “theoretical annual sunlight hours lost” and submit this information to the government before getting approval to put up a new building.
  • As such buildings continue to be built, light is becoming another expression of inequality. Those who can afford to pay to live in high skyscrapers get to enjoy it at the expense of those living below.
  • The battle between light and dark has taken on an added dimension with the spread of solar installations that can be blocked by new skyscrapers.
  • Half a world away, in the sweltering Middle East, citizens jostle for the shade offered by the shadows of big buildings.

Read more about the dark side and the light side here.

Source: The Washington Post

The Economics Of Helicopter Ambulances

May 7, 2015 in Daily Bulletin

Peter Eavis wrote about air ambulances:

  • The air ambulance business has been booming. Since insurers usually pay the costs, companies have expanded their fleets and increased their coverage.
  • The ambulances save lives. However they’re falling upon hard times since insurers are beginning to ask consumers to pay more of their bills.
  • Moreover rapid growth in the industry has left it with a problem of oversupply, with each helicopter flying a fifth less than it used to in 2006.
  • Costs are high. Helicopters start at about $4 million and can cost much more.
  • The average flight is estimated to cost anywhere between $7,400 and $10,000.
  • The average bills has gone up from $17,200 five years earlier to $40,800 now.
  • Those who go out of business first might be the non-profit ones who don’t have cash buffers for a decrease in demand.

Read about the lobbyists that the industry has hired, the lengths that companies will go to, to collect debts, and many more details here.

Source: The New York Times

Why Frozen’s Elsa Prevented Black Widow From Getting Her Own Action Figure

May 6, 2015 in Daily Bulletin

The New Avengers film has been facing some blowback due to its portrayal of women, particularly Black Widow. An anonymous former Marvel employee noted that the Avengers merchandising largely ignores the female Avengers and explained why:

  • Age of Ultron has had one of the biggest openings in film history – a lot of it driven by female audiences – yet the toys and action figures aren’t geared to appeal to girls.
  • This seems to be something that happened after Marvel was acquired by Disney.
  • Disney already has its merchandising towards females locked down with dolls from movies such as Frozen and Brave proving popular with girls.
  • Part of the reason for Disney’s acquisition was so that it could build a line of merchandise that was also popular with boys.
  • Thus toys from films such as Frozen are aimed at girls, and those from The Avengers are aimed at boys.
  • Moreover female characters are often hyper-sexualized in the movies, and there are concerns about selling merchandise to young children with that kind of imagery.

The full article talks about how consumers can best go about pressing the industry for change, and takes a more detailed look into how merchandising deals are set up financially. You should read it here.

Centives has also previously covered how male oriented action figure toys prevent executives from greenlighting comic book cartoons aimed at girls here.

Source: The Mary Sue

Via: io9

Clothes Do Make The Man After All

May 5, 2015 in Daily Bulletin

Joe Pinsker wrote about research that indicates that wearing formal attire changes how people interact with the world:

  • Wearing formal clothes seems to make people feel powerful.
  • While wearing them people think more holistically rather than about fine-grained details.
  • Similarly wearing a Doctor’s white coat can make a person more attentive.
  • However if the wearer believes that the same coat belongs to a painter the effect is no longer observed.

Read about how the study was conducted, and why the effect may get stronger in the years to come over here.

Source: The Atlantic

The History of Sushi In The United States

May 4, 2015 in Daily Bulletin

Laurel Randolph wrote about the rise of sushi in the United States:

  • The first known American sushi restaurant was opened in 1966 in California, by a Japanese man looking to spread his native culture.
  • It became popular with Japanese businessmen who invited their western counterparts who took a liking to the dish.
  • It was also the beginnings of the health food craze, and sushi began to draw the attention of movie stars, making the restaurant a Californian hot spot.
  • In the 1970s the California roll was invented and this unleashed a wave of experimentation across the United States.
  • Soon sushi included things like jalapenos, cream cheese, and steak. Some places, of course, tried deep frying sushi rolls.
  • But there are concerns about the decline of quality sushi. Fewer sushi chefs are travelling to the United States from Japan – possibly as a result of the difficulties in obtaining a visa.
  • While there have been several great non-Japanese sushi chefs, they were often well trained in special academies – something that is also becoming less common.

Read about the wider 1,700 year history of sushi, and more over here.

Source: Paste

How Taste Is Affected By The Other Senses

May 3, 2015 in Daily Bulletin

Bianca Bosker looked at how taste is affected by the human body’s other senses:

  • Several kitchens that explore “multisensory gastronomy” have sprung up.
  • One dish comes with textured cubes. As patrons are chewing they stroke rough, fuzzy, and gritty surfaces, changing the taste of what they’re eating.
  • Other dishes are served as scents such as saffron or a bacon perfume are sprayed into the air.
  • Music pairings enhance flavours. Playing an electronic composition with clanging metal sounds enhances the crackling of a Pop Rocks like candy dessert.
  • And then there’s colour. Wine tried in rooms bathed in green light taste fresher.
  • It’s not just novelty restaurants taking advantage of these associations in the human mind: British Airways has announced “sonic seasoning” – a playlist that improves the taste of airline food.
  • Chefs could also use this in the future to make food healthier. They could reduce the amount of fat and sugar in the food without changing its taste by altering how the food is presented.

The full article goes into the science behind the phenomenon, mentions how the principles of Gestalt Psychology can be used, and provides other fascinating examples of uniquely presented foods. You should read it here.

Source: The New Yorker

Want To Boost Marriage? Start A War!

April 30, 2015 in Daily Bulletin

The Economist and others have argued that declining rates of marriage in developing countries is due to gender imbalances resulting from a preference for male children. Matt Phillips looked at statistics which indicated that this was not the case:

  • In France after World War 1 there were 40% fewer single males than females.
  • Yet rates of marriage were higher than ever – French women simply adjusted by marrying younger French men.
  • Couples were also more willing to engage in cross-class relationships.
  • Therefore it seems that rates of marriage don’t depend as much on having roughly equal numbers of single males and females.
  • War, in general, seems particularly good at boosting the appetite for marriage:

Read more here.

Source: Quartz

Psychological Menu Tricks

April 29, 2015 in Daily Bulletin

In the latest edition to our ongoing series on restaurant menu secrets, Jessica Hullinger wrote about some of the psychological tricks that restaurants use to boost sales:

  • Customers get uncomfortable if they’re presented with too many choices. The golden number of options per category of food (appetizers, entrées etc.) seems to be about seven.
  • Pictures boost sales of menu items by as much as 70%.
  • However pictures also lower the perceived quality of the food – which is why high end restaurants rarely have photos on their menus.
  • The price “$12.00” on a menu is far less appealing than simply “12”.
  • Menus may often open with an expensive item – say a $100 lobster – to make a $70 item later on in the menu seem affordable.
  • The most profitable items are strategically placed in the top right corner of the menu, since that’s where people look first.
  • Profitable items might also be put in a box on their own to draw attention to it.
  • Longer descriptions of food boost sales, in part because patrons think they’re getting more for their money.

Read about the colour schemes that menus use, the power of nostalgia, and more over here.

Source: Mental Floss

The Road To The Presidency Requires Stops At Late Night Talk Shows

April 28, 2015 in Daily Bulletin

Sarah Begley wrote about the role that late night talk shows play in helping candidates run for President:

  • Talk shows can help redeem a candidate in trouble. In 1988, after a speech by Bill Clinton fell flat, he appeared on the The Tonight Show Starring Johnny Carson with a saxophone. It rehabilitated his image and made people forget about the speech.
  • Talk shows can be a barometer of the political mood. In 2008 Obama was the target of jokes when his poll numbers were down. Then McCain called the economy fundamentally sound during a period of crisis. The comedians had a new target to aim jokes at the polls swung.
  • If a candidate doesn’t have a narrative around them, then talk show hosts will create one with their jokes. It’s better then to show up at a talk show and help guide the narrative.

Read more here.

Source: Time