April 4, 2017 in Daily Bulletin
McDonald’s is planning to use fresh beef in its Quarter Pounder burgers in 2018. Chase Purdy wrote about why the rest of the fast food giants’ burgers are frozen:
- Frozen patties can be left in the warmer for up to 15 minutes after being prepared. Fresh patties must be served within just five minutes.
- McDonald’s makes 70% of its sales from drive-throughs, and preparing fresh patties in a timely manner during rush hour is difficult.
- The chain is a victim of its own success. It is so big that it would struggle to find a supplier that could provide fresh beef for all its burgers.
- But other chains such as Wendy’s and Five Guys have made it work.
Read more on Quartz.