The Release Of The Nintendo Switch Reduced Traffic To Adult Sites

March 13, 2017 in Daily Bulletin

Indicators suggest that the launch of the Nintendo Switch has so far been moderately successful. Cassie Murdoch looked at one of the more unconventional ones:

  • On Friday, March 3rd, the day of the console’s release, traffic from self-identified gamers to one adult website dropped 15%.
  • The next day, Saturday, it dropped 17%. And on Sunday it was down by 13%.
  • Moreover searches for adult themed videos of Link and Zelda – the protagonists of the most successful game on the console – were up 164% and 102% respectively.
  • Even though the console didn’t launch with a Mario title, searches for the Italian plumber were up, boosted by an overall halo effect for Nintendo characters.

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