April 10, 2017 in Daily Bulletin
Charisse Jones and Roger Yu looked into the conditions that allowed the now infamous Pepsi ad starring Kendall Jenner to be aired:
- The ad was made by Pepsi’s in house marketing team rather than a specialist agency. This strategy cut costs and speeds up production, but in-house employees are less likely to critique an ad.
- To cut costs the production team might also have skipped testing out the ad with focus groups.
- And like in many industries, advertising teams often lack diversity, meaning important racial perspectives get lost.
- That said, the amount of attention the ad has gotten might ultimately be a boost for Pepsi.
Read more on USA Today.