People Are Influenced More By Mobile Ads If They’re On A Crowded Train

May 22, 2017 in Daily Bulletin

Anindya Ghose wrote about crowds and marketing:

  • A study found that those on subway trains are five times more likely to buy things after seeing mobile ads.
  • If the subway is crowded then the purchase rate goes up another 45%.
  • People dislike having their personal space violated. On trains, they respond to it by turning increasingly inward and focusing on their phones.
  • As the real world is tuned out people take in more of their mobile screen – including the ads.

Read more on Recode.