Wheel Of Fortune Is Raking It In This Political Season

March 26, 2016 in Daily Bulletin

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Tim Higgins wrote about what this election means for the famous American TV game show, Wheel of Fortune:

  • Revenues in 2016 for Wheel of Fortune are so far seven times what they were in 2012.
  • Over the past year or so election candidates and Super PACs have purchased over 13,600 ad spots.
  • During an event like the Iowa caucuses six out of every seven minutes of ad time relates to the 2016 election in some way.
  • The show is popular with campaigns because its average viewer is 50 years old, and 70% of the audience say that they “always” vote.
  • The show is on everyday and so viewers usually watch it live meaning that the ads reach the intended audience the time that buyers want them to.
  • Usually a 30 second local¬†ad-buy on the show¬†costs $1,250. During election season that jumps to $50,000.

Read more here.

Source: Bloomberg