September 15, 2016 in Daily Bulletin
Cadbury, the brand behind Dairy Milk, put its money where its mouth – well, tongue – is, writes Rosie Vare:
- Cadbury has bought out a £1 Million insurance policy on the taste buds of its chief taste scientist.
- As a condition to selling the policy, the insurer Lloyds requires that she not take up sword swallowing as a hobby, or eat certain types of hot peppers.
- Cadbury considers her taste buds key to ensuring that their chocolate has the right “mouth feel” and melts at the right temperature.
Read more at the source link.
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