Yoga Pants Are Threatening Jeans

March 30, 2015 in Daily Bulletin

Anne D’Innocenzio writes that jeans are fading against the yoga pant juggernaut:

  • Last year sales of jeans declined by 6% while sales of yoga pants, leggings, sweatpants, and other active wear rose by 7%.
  • This is in part because these clothes offer greater comfort but don’t require a compromise on style.
  • There has also been little innovation in jeans over the past few years, making them seem dated.
  • Jean makers are responding to the threat. Levi’s is working on jeans that are stretchier, making them more like yoga pants.
  • But it’s possible that this is the end of the era of jeans. They were popular in part because they used to be anti-establishment. Now that they’re the norm they seem less daring.

Read more about other periods of perceived jeans crises, other designs that fashion labels are trying, and more over here.

Source: Associated Press