The Economics Of Michael Jordan

May 25, 2014 in Daily Bulletin

Michael Jordan made over $90 million last year. Kurt Badenhausen looked at how he did it:

  • When Nike released the latest edition of its Air Jordan sneakers sales were worth $35 million on the first day.
  • In contrast Adidas sold $40 million worth of its signature shoes over the entirety of 2013.
  • One of every two basketball shoes sold in 2013 carried Jordan’s brand.
  • Despite it being a decade since Jordan played in an NBA game he was responsible for $2.25 billion in US retail basketball sales in 2013.
  • There were references to Michael Jordan in 50 new songs in 2013. The next athlete on the list was Kobe Bryant with 18 mentions.
  • And things are only looking up for the former athlete. His ownership of the NBA’s Charlotte Bobcats could soon turn him into a billionaire.

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Source: Forbes