The Economics Of Angry Birds

January 3, 2014 in Daily Bulletin

Roberto A. Ferdman looked at the shift in Rovio’s strategy – the maker of Angry Birds:

  • Rovio’s latest app, Angry Birds Go! was launched as a free app – the first in the company’s history.
  • Rovio currently makes about $200 million in licensing agreements – 30% more from last year, and the company seems to have decided that this is where future profits lie.
  • By making its apps free the company is hoping to reach a wider audience and build a bigger market for its merchandise.
  • It is also planning to license the world’s largest Angry Birds theme park.

Read more here.

Source: Quartz