The Death Of The Single Use Battery

October 28, 2014 in Daily Bulletin

Procter & Gamble is going to sell off its venerable Duracell brand. Max Nisen argued that this showed that the days of batteries are numbered:

  • Sales of Duracell have been declining for a while and last year they shrunk 4.6%.
  • People used to use batteries for their flashlights, music players, and gaming devices. The smartphone with its rechargeable battery has replaced all of them.
  • TV remote controls also suck up a lot of batteries. But with systems like the Xbox and SmartGlass people are increasingly using other means to control their televisions.
  • All of this is probably good for the environment. Batteries are usually thrown away and contain various chemicals that end up in landfills.

Read more about Procter & Gamble’s logic, and how second placed competitor Energizer is responding to the same market conditions over here.

Source: Quartz