The Commercialization Of Space Begins

May 17, 2014 in Daily Bulletin

Despite experts estimating that the moon is one of the least densely populated areas in our solar system, marketers are looking to expand their mindshare of advertizements on the moon writes Rich McCormick:

  • The first planned private mission to the moon is scheduled for October, 2015.
  • The payload will include a 1 kg can filled with a powdered Japanese sports drink.
  • The company will pay over half a million dollars for this delivery.
  • Irony abounds: the company that will deliver the payload usually uses its technology to clean up space trash.
  • The drink can only be opened through a ‘dream ring’ which will be distributed to children.
  • The makers of the drink say that they hope this will encourage children to become astronauts, go to the moon, open the can, and take a drink.
  • This won’t be the first drink on or close to the moon. American astronauts are often equipped with the powdered orange drink, Tang.

Read more about the plan over here.

Source: The Verge