A Bright Future For Billboards

April 6, 2014 in Daily Bulletin

While Facebook and Google get all the attention when it comes to advertising, the good old billboard is holding its own writes Amol Sharma:

  • People can’t skip through billboard ads the way they can through television ads.
  • Yet billboards get only $4.4 billion in marketing dollars while television gets $74 billion.
  • As people move to the suburbs commuting time are getting longer thus increasing billboard viewership.
  • Regulatory change means that it’s getting harder to put up new billboards. The owners of older ones can thus secure high profits.

Read more about the shift to digital billboards, what corporate executives have to say about the market, and more over here.

Source: The Wall Street Journal