Whatever Happened To Movie Actresses?

June 6, 2013 in Daily Bulletin

Christine Haughney writes that the star of movie actresses has faded a little:

  • On magazine covers television, music, and reality stars are more likely to make an appearance than movie actresses.
  • Cosmopolitan’s Best Selling issues over the past two years, for example, had Kim Kardashian, Miley Cyrus, Demi Lovato, Khloé Kardashian, and Selena Gomez on the covers.
  • This might be in part due to the increase in quality television programming.
  • Fans also feel more connected to television and music stars since they watch their shows every week, and listen to their music every day. In contrast fans only see their favourite movie stars in a film once every few years.
  • Television and music stars are also likely to be more candid about their personal problems and challenges, making fans feel like they have a more personal connection with the stars.
  • The stars, for their part, use this personal connection through social media sites such as Twitter, to drives sales of magazines that they’re on the covers of.
  • But it’s not just magazine covers – the proportion of female characters with a speaking part in movies was just 28% in 2012 – the lowest point in five years.

Read more over here and find out why men’s magazines are the exception, what magazine editors have to say, and the female actresses that are still able to drive sales.

Source: The New York Times

Via: Marginal Revolution