The Taco That Shows The Future

March 13, 2013 in Daily Bulletin

The Doritos Locos Taco is a taco with the standard Taco Bell filling…wrapped in a shell of Doritos Nacho Cheese. It might save the country writes Daniel Gross. Or at least show the way forwards:

  • Taco Bell sold more than 1 million Doritos Locos Tacos every day in 2012.
  • This is why Taco Bell grew faster than other more famous chains such as KFC, Pizza Hut, and McDonald’s.
  • Taco Bell had to hire an additional 15,000 employees to deal with the growth.
  • This demonstrates that it’s possible for companies to grow within America selling products to Americans.
  • It also demonstrates the importance of intellectual property and brand licensing. No other chain can make a Doritos Taco, giving Taco Bell a monopoly on the product.
  • Taco Bell’s current CEO is an Australian…whose trying to sell Mexican food to Americans. This shows the transformative effects of globalization in America.

Read more about how you can see the future of the United States in this one taco, why Taco Bell hasn’t tried expanding to other countries, and how Taco Bell feels about horsemeat over here.

Source: The Daily Beast