The Rise Of Mexican Food

December 30, 2013 in Daily Bulletin

Mexican food is the future of American cuisine write The Associated Press and Venessa Wong:

  • Salsa has overtaken ketchup to be America’s number 1 condiment.
  • Tortillas outsell burger and hot dog buns.
  • Tequila recently entered the top 10 liquors in the world.
  • Yum! Brands’ top chain isn’t Pizza Hut or KFC but Taco Bell.
  • Just like Pizza and Spaghetti are now thought to be more American food than Italian food, soon too Mexican food will be seen as an established part of American cuisine.
  • There are other similarities between Mexican and Italian food. They have both seen rapid adoption because they’re easy to cook at home.
  • The ingredients for the food are also more widely available than ingredients for Indian or other cuisines.
  • Mexican food also appeals due to its health benefits – there is an abundance of salsa and vegetables.

Read more about the rise of Mexican food and how tortilla chips compare to potato chips over here and here.

Source: The Associated Press; Businessweek