The Indian Fast Food Market

December 17, 2013 in Daily Bulletin

Over a couple articles Lily Kuo took a look at the Indian fast food market:

  • Fast food restaurants alter their menus to suit the Indian market.
  • McDonald’s, for example, doesn’t offer any beef or pork products in an effort to be sensitive to the Hindus and Muslims of the country.
  • Krispy Kreme just announced its entry into the market and has found a way to make its “Original Glazed” donuts without any eggs.
  • Coffee might have the most promise. The average Indian consumes 100 grams of coffee a year. The average American consumes 4.5 kilograms.
  • Domino’s has been the most successful. It holds 20% of the Indian fast food market (ahead of Subway and McDonald’s), and India is the chain’s largest operation after the United States.
  • Pizza in general does particularly well in India, perhaps because it’s easy to make it vegetarian.

Read more about Burger King’s dilemma, other ways that chains have adapted to the Indian market, and more over here and here.

Source: Quartz