The Economics Of Candy Crush

September 30, 2013 in Daily Bulletin

Joshua Brustein wrote about King, the maker of Candy Crush, and how it can avoid the fate of Zynga. In it he provided some fascinating details about King’s breakout game, Candy Crush:

  • Candy Crush is by far the most popular Facebook app – with ten times as many users as the second most popular app.
  • It is also the top grossing mobile app in various app stores.
  • The company is estimated to make $850,000 every day from Candy Crush. That comes out to $310 million a year.
  • And this is despite the fact that the game is free – the game charges only people who need extra help.
  • As a result of its success the maker of the game has filed an IPO to list on the stock market. It is expected to be valued at $5 billion.

Read more about how King can avoid the fate of Zynga here.

Source: Business Week