The Economics of Marketing The Hunger Games

March 18, 2012 in Daily Bulletin

The Hunger Games, a series of books that has been compared to both Harry Potter and Twilight, premieres a movie by the same name on March 23rd. The Wall Street Journal looked at some of the considerations involved in marketing the film.

  • The book series is more popular with females, but male moviegoers drive blockbuster openings and ticketing sales. Lionsgate’s challenge then is to attract male viewers without alienating the female fanbase.
  • The fear is that males will not want to be seen going into movie theaters with a primarily female audience.
  • The film makers have partly dealt with this problem by focusing more on the heroic parts of the book rather than the relationship aspects of it.
  • The advertising campaign for the books and movies have also tried to focus on male oriented things such as video games and promotions during the Supwerbowl
  • The publisher of the book series, Scholastic, have themselves dealt with this problem by having a gold symbol of a bird on the cover rather than a picture of the female protagonist.

To read what it means for The Hunger Games to be a four quadrant movie, why people might be yelling “Teem Peeta” in the theaters, and why older males might be the next wave click here.

Interested in the struggles of Katniss Everdeen? Take a look at our analysis of the population of Panem here and check back next week for multiple articles on Centives’ analysis of The Economics of The Hunger Games.

Source: The Wall Street Journal

Via: Marginal Revolution