Beginning of the End for the Television?

January 29, 2012 in Daily Bulletin

Nielsen, a marketing and advertising research company incorporated the latest census figures into its estimates of the prevalence of televisions in the United States. Highlights from the report include:

  • The percentage of households with a television dropped from 98.9% to 96.7%.
  • Reasons for the decline include changes in broadcast technology and the cost of owning a television.
  • The report notes that while the number of televisions has fallen, in absolute terms Americans are consuming more forms of media through platforms other than the TV, such as the internet.

Read the entire report here and find out the wider historical context of the numbers.

Source: NielsenWire

Via: Marginal Revolution