{"id":9884,"date":"2013-10-25T09:00:42","date_gmt":"2013-10-25T13:00:42","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=9884"},"modified":"2013-10-25T07:29:43","modified_gmt":"2013-10-25T11:29:43","slug":"putting-together-legos-history","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2013\/putting-together-legos-history\/","title":{"rendered":"Putting Together Lego&#8217;s History"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9886\" alt=\"lego-pirates-of-the-caribbean-the-video-game-trailer_2\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/10\/lego-pirates-of-the-caribbean-the-video-game-trailer_2-1024x575.jpg\" width=\"670\" height=\"376\" srcset=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/10\/lego-pirates-of-the-caribbean-the-video-game-trailer_2-1024x575.jpg 1024w, http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/10\/lego-pirates-of-the-caribbean-the-video-game-trailer_2-300x168.jpg 300w, http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/10\/lego-pirates-of-the-caribbean-the-video-game-trailer_2.jpg 1276w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>Playing with Lego as a kid is something of a given for most people. Just as stepping on Lego bricks is a given for most parents. <a href=\"http:\/\/www.wired.co.uk\/magazine\/archive\/2013\/10\/features\/building-success\">David Robertson<\/a> talks us through the history of the global company:<\/p>\n<ul>\n<li>Lego was founded in 1932 by Ole Kirk Kristiansen. A carpenter by trade, he started with a small catalogue of mainly wooden toys that sold well in Denmark.<\/li>\n<li>In 1946 he spent 2 years&#8217; profits on a plastic injection-moulding machine, and began tinkering.<\/li>\n<li>Twelve years later he developed the now-famous &#8220;stub-and-tube&#8221; system and patented the idea.<\/li>\n<li>Robertson suggests that Lego is built on two fundamental choices that made it so successful. The first is quality. The second is that Lego is a &#8220;system of play&#8221;, all Lego bricks should be compatible with each other.<\/li>\n<li>However, Lego almost went bankrupt in the early 2000s, blamed on lines of toys that just didn&#8217;t sell: sets with too little building, action heroes that weren&#8217;t macho enough, products based on a tv show that never aired.<\/li>\n<li>The toy company has since changed its outlook, and returned to Kristiansen&#8217;s &#8220;system of play&#8221;. Lego has cut back on its number of products and made them interchangeable.<\/li>\n<\/ul>\n<p>If you&#8217;re interested in what happened when Kristiansen&#8217;s son approved toys without enough coats of varnish, what the most profitable Lego lines are and how Lego is crowdsourcing, click <a href=\"http:\/\/www.wired.co.uk\/magazine\/archive\/2013\/10\/features\/building-success\">here<\/a><\/p>\n<p>Source: <a href=\"http:\/\/www.wired.co.uk\/magazine\/archive\/2013\/10\/features\/building-success\">Wired<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Playing with Lego as a kid is something of a given for most people. Just as stepping on Lego bricks is a given for most parents. David Robertson talks us through the history of the global company: Lego was founded in 1932 by Ole Kirk Kristiansen. A carpenter by trade, he started with a small [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/10\/lego-pirates-of-the-caribbean-the-video-game-trailer_2.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=9884"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9884\/revisions"}],"predecessor-version":[{"id":9950,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9884\/revisions\/9950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/9886"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=9884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=9884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=9884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}