{"id":9849,"date":"2013-10-08T12:00:43","date_gmt":"2013-10-08T16:00:43","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=9849"},"modified":"2013-10-08T07:42:52","modified_gmt":"2013-10-08T11:42:52","slug":"the-economics-of-athlete-endorsements","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2013\/the-economics-of-athlete-endorsements\/","title":{"rendered":"The Economics Of Athlete Endorsements"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/10\/100813_1128_TheEconomic1.jpg\" width=\"639\" height=\"387\" \/><\/p>\n<p>Mary MacVean wrote about sporting celebrities and the products they endorse:<\/p>\n<ul>\n<li>Of the over 500 brands that the top 100 athletes endorsed, around a quarter were food and beverage products.<\/li>\n<li>80% of the food products were &#8220;energy-dense and nutrient-poor&#8221;.<\/li>\n<li>93% of the beverages got all their calories from added sugar.<\/li>\n<li>Of the brands, sports beverages were the largest category of endorsed products. They were followed by soft drinks and fast food.<\/li>\n<li>Serena Williams, a tennis player, was the worst among all athletes measured in terms of overall nutrition of brands endorsed.<\/li>\n<li>Yet stars continue to do this due to the lucrative rewards on offer. Kobe Bryant is estimated to have earned $12 million a year from McDonald&#8217;s.<\/li>\n<\/ul>\n<p>Find out what the American Beverage Association things about this, how much LeBron James received to endorse Bubblicious Gum and more over <a href=\"http:\/\/www.latimes.com\/science\/sciencenow\/la-sn-athlete-food-endorsements-20131004,0,2761765.story\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.latimes.com\/science\/sciencenow\/la-sn-athlete-food-endorsements-20131004,0,2761765.story\">Los Angeles Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mary MacVean wrote about sporting celebrities and the products they endorse: Of the over 500 brands that the top 100 athletes endorsed, around a quarter were food and beverage products. 80% of the food products were &#8220;energy-dense and nutrient-poor&#8221;. 93% of the beverages got all their calories from added sugar. Of the brands, sports beverages [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/10\/100813_1128_TheEconomic1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=9849"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9849\/revisions"}],"predecessor-version":[{"id":9856,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9849\/revisions\/9856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/9848"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=9849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=9849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=9849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}