{"id":9321,"date":"2013-07-26T09:00:55","date_gmt":"2013-07-26T13:00:55","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=9321"},"modified":"2013-07-26T10:03:47","modified_gmt":"2013-07-26T14:03:47","slug":"bollywood-breaks-up-with-switzerland","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2013\/bollywood-breaks-up-with-switzerland\/","title":{"rendered":"Bollywood Breaks Up With Switzerland"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/07\/072613_1358_BollywoodBr1.jpg\" width=\"639\" height=\"426\" \/><\/p>\n<p>In a story worthy of Bollywood itself John Letzing writes that the Indian film industry has fallen out of love with Switzerland:<\/p>\n<ul>\n<li>A song and dance scene shot in the Swiss Alps had, in the 80s and 90s, become a staple in Indian films.<\/li>\n<li>Before Switzerland the similarly picturesque Kashmir Valley had been the Indian filmmaker&#8217;s shooting location of choice. But tensions and clashes with Pakistan made it unsafe to shoot there.<\/li>\n<li>Now however Indian audiences have grown tired of shots in Switzerland which have become a tired old clich\u00e9.<\/li>\n<li>When Indian filmmakers need a snowy mountain scene they now increasingly use the Himalayas or a somewhat more peaceful Kashmir.<\/li>\n<li>England has also become a popular filming location \u2013 in part due to the financial incentives it offers to those who shoot there.<\/li>\n<li>Austria, a Swiss neighbour, is also reaching out with financial incentives \u2013 and points out that it has &#8220;the same mountains and lakes&#8221;.<\/li>\n<\/ul>\n<p>Read more about the films that made Switzerland such an important filming destination for a couple decades, the changing taste of Indian moviegoers and more over <a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887324348504578610282715525770.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887324348504578610282715525770.html\">The Wall Street Journal<\/a><\/p>\n<p>Via: <a href=\"http:\/\/marginalrevolution.com\/marginalrevolution\/2013\/07\/assorted-india-links.html\">Marginal Revolution<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a story worthy of Bollywood itself John Letzing writes that the Indian film industry has fallen out of love with Switzerland: A song and dance scene shot in the Swiss Alps had, in the 80s and 90s, become a staple in Indian films. Before Switzerland the similarly picturesque Kashmir Valley had been the Indian [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/07\/072613_1358_BollywoodBr1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=9321"}],"version-history":[{"count":4,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9321\/revisions"}],"predecessor-version":[{"id":9325,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9321\/revisions\/9325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/9320"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=9321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=9321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=9321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}