{"id":9011,"date":"2013-06-11T09:00:02","date_gmt":"2013-06-11T13:00:02","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=9011"},"modified":"2013-06-11T09:07:59","modified_gmt":"2013-06-11T13:07:59","slug":"the-economics-of-skymall-magazine","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2013\/the-economics-of-skymall-magazine\/","title":{"rendered":"The Economics Of SkyMall Magazine"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/06\/061113_1303_TheEconomic1.jpg\" width=\"639\" height=\"251\" \/><\/p>\n<p>On domestic flights in the United States there is inevitably an issue of SkyMall magazine in the seat pocket in front of you. Rohin Dhar took a look at the economics of the magazine:<\/p>\n<ul>\n<li>70% of all domestic American passengers are estimated to read SkyMall \u2013 helped, at least a little, by the rule banning the use of electronics during take-off and landing.<\/li>\n<li>The company behind the magazine makes about $130 Million in revenue \u2013 and about 40% of that is a result of the magazine.<\/li>\n<li>Its website is also fairly successful \u2013 it is estimated to be the 185<sup>th<\/sup> largest ecommerce website by revenue.<\/li>\n<li>To advertise in SkyMall retailers are charged up to $129,000 for a full page ad that runs for three months, as well as a 6% transaction fee.<\/li>\n<\/ul>\n<p>Read more about SkyMall&#8217;s original failed incarnation, how it has fallen into bad company recently, and more over <a href=\"http:\/\/priceonomics.com\/skymalls-skyfall\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/priceonomics.com\/skymalls-skyfall\/\">Priceonomics<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On domestic flights in the United States there is inevitably an issue of SkyMall magazine in the seat pocket in front of you. Rohin Dhar took a look at the economics of the magazine: 70% of all domestic American passengers are estimated to read SkyMall \u2013 helped, at least a little, by the rule banning [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/06\/061113_1303_TheEconomic1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=9011"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9011\/revisions"}],"predecessor-version":[{"id":9014,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9011\/revisions\/9014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/9010"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=9011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=9011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=9011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}