{"id":8995,"date":"2013-06-08T12:00:10","date_gmt":"2013-06-08T16:00:10","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=8995"},"modified":"2013-06-08T09:12:53","modified_gmt":"2013-06-08T13:12:53","slug":"a-land-without-coke","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2013\/a-land-without-coke\/","title":{"rendered":"A Land Without Coke"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/06\/060813_1309_ALandWithou1.jpg\" width=\"640\" height=\"426\" \/><\/p>\n<p>North Korea, Cuba, and Myanmar were the three countries in the world where Coke wasn&#8217;t sold. Now Coke is back on the menu in Myanmar and Robert Smith looked at how Coca-Cola went about marketing its product in a country that had never tasted it before:<\/p>\n<ul>\n<li>Smugglers had long brought Coke into the country and so people were aware of the Coca-Cola brand name.<\/li>\n<li>However the high mark-ups that the smugglers charged for the product meant that people in Myanmar thought that the drink was an expensive luxury reserved for the rich.<\/li>\n<li>To combat this every Coke label in Myanmar prominently displays the price of the drink.<\/li>\n<li>Since Myanmar lags in the use of technology, Coke looked to how it used to market its product in the past, in a time before internet and television. Billboards were the way forward.<\/li>\n<li>The company was also concerned that in a country without reliable electricity, people would first try lukewarm Coke. To ensure that the first experience with the drink was a positive one Coca-Cola set up free tasting events where they served ice-cold Coke.<\/li>\n<\/ul>\n<p>Read more about the instructions that are printed on Coke labels in Myanmar, the words that Coca-Cola is using to push Coke, and more over <a href=\"http:\/\/www.npr.org\/blogs\/money\/2013\/06\/07\/189184092\/how-to-sell-coke-to-people-who-have-never-had-a-sip\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.npr.org\/blogs\/money\/2013\/06\/07\/189184092\/how-to-sell-coke-to-people-who-have-never-had-a-sip\">NPR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>North Korea, Cuba, and Myanmar were the three countries in the world where Coke wasn&#8217;t sold. Now Coke is back on the menu in Myanmar and Robert Smith looked at how Coca-Cola went about marketing its product in a country that had never tasted it before: Smugglers had long brought Coke into the country and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/06\/060813_1309_ALandWithou1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=8995"}],"version-history":[{"count":2,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8995\/revisions"}],"predecessor-version":[{"id":8997,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8995\/revisions\/8997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/8994"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=8995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=8995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=8995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}