{"id":8286,"date":"2013-03-19T09:00:35","date_gmt":"2013-03-19T13:00:35","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=8286"},"modified":"2013-03-19T07:48:15","modified_gmt":"2013-03-19T11:48:15","slug":"do-paid-search-ads-work","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2013\/do-paid-search-ads-work\/","title":{"rendered":"Do Paid Search Ads Work?"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/03\/031913_1144_DoPaidSearc1.jpg\" width=\"643\" height=\"664\" \/><\/p>\n<p>Companies spend millions advertising their brands and products on search engines such as Google and Bing. Research from eBay suggests that the money is wasted:<\/p>\n<ul>\n<li>In an experiment eBay turned off its paid search listings across a third of the United States.<\/li>\n<li>It found no appreciable drop in revenue. For the most part those who were going to search for a product on eBay were going to find eBay regardless of whether or not they saw an ad for it.<\/li>\n<li>Overall the research concludes that for every dollar spent on search engine ads, anywhere between zero and 25 cents of revenues is generated.<\/li>\n<li>The researchers note that paid search listings might be useful for less well-known companies.<\/li>\n<\/ul>\n<p>Read more about the study, its caveats, and its methodology over <a href=\"http:\/\/www.slate.com\/articles\/business\/harvard_business_review\/2013\/03\/paid_search_ads_did_ebay_just_prove_they_don_t_work.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.slate.com\/articles\/business\/harvard_business_review\/2013\/03\/paid_search_ads_did_ebay_just_prove_they_don_t_work.html\">Slate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies spend millions advertising their brands and products on search engines such as Google and Bing. Research from eBay suggests that the money is wasted: In an experiment eBay turned off its paid search listings across a third of the United States. It found no appreciable drop in revenue. For the most part those who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/03\/031913_1144_DoPaidSearc1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=8286"}],"version-history":[{"count":2,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8286\/revisions"}],"predecessor-version":[{"id":8290,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8286\/revisions\/8290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/8285"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=8286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=8286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=8286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}