{"id":7775,"date":"2013-01-19T12:00:21","date_gmt":"2013-01-19T17:00:21","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=7775"},"modified":"2013-01-19T12:00:21","modified_gmt":"2013-01-19T17:00:21","slug":"how-coffee-beat-soda","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2013\/how-coffee-beat-soda\/","title":{"rendered":"How Coffee Beat Soda"},"content":{"rendered":"<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/01\/011913_1613_HowCoffeeBe1.jpg\" width=\"640\" height=\"700\" \/><\/p>\n<p>Ten years ago Americans drank half a liter of sodas like Coke and Sprite every day writes Derek Thompson. Since then though a drink that can be just as sugary but without the association with adolescence has become the American drink of choice:<\/p>\n<ul>\n<li>In 2003 Americans spent $4 on soda for every $1 that they spend on coffee.<\/li>\n<li>Since then soda revenue has fallen 40% while coffee revenue has increased 50%.<\/li>\n<li>This may be because sodas have become linked with bad health while coffee has no such stigma attached.<\/li>\n<li>Bottled water, sports drinks, and energy drinks have also benefited from soda&#8217;s association with bad health.<\/li>\n<li>There has been a rise of coffee culture as evidenced by the spread of chains such as Starbucks. Younger consumers especially seem to buy into this culture.<\/li>\n<\/ul>\n<p>Read the full piece <a href=\"http:\/\/www.theatlantic.com\/business\/archive\/2013\/01\/graph-how-coffee-drank-sodas-milkshake\/267318\/\">here<\/a> to see a graph that shows the rise of coffee and the decline of soda, and find out the effect that coffee prices have had.<\/p>\n<p>Source: <a href=\"http:\/\/www.theatlantic.com\/business\/archive\/2013\/01\/graph-how-coffee-drank-sodas-milkshake\/267318\/\">The Atlantic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ten years ago Americans drank half a liter of sodas like Coke and Sprite every day writes Derek Thompson. Since then though a drink that can be just as sugary but without the association with adolescence has become the American drink of choice: In 2003 Americans spent $4 on soda for every $1 that they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/01\/011913_1613_HowCoffeeBe1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=7775"}],"version-history":[{"count":4,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7775\/revisions"}],"predecessor-version":[{"id":7778,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7775\/revisions\/7778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/7774"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=7775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=7775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=7775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}