{"id":7294,"date":"2012-12-24T09:00:52","date_gmt":"2012-12-24T14:00:52","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=7294"},"modified":"2012-12-24T09:00:54","modified_gmt":"2012-12-24T14:00:54","slug":"the-limits-of-mobile-retail","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2012\/the-limits-of-mobile-retail\/","title":{"rendered":"The Limits Of Mobile Retail"},"content":{"rendered":"<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/12\/122312_1143_TheLimitsOf1.jpg\" width=\"625\" height=\"339\" \/><\/p>\n<p>When designing their online stores, retailers are making a mistake if they focus on the mobile at the expense of the traditional desktop computer write Claire Cain Miller and Stephanie Clifford:<\/p>\n<ul>\n<li>More and more people are browsing the internet on their smartphones and tablets rather than the desktop computer.<\/li>\n<li>However studies indicate that people still prefer to finally purchase items through a desktop computer.<\/li>\n<li>Yet many major stores don&#8217;t sync shopping carts between devices. This means that after browsing for an item on a tablet, the consumer then has to find the same item and add it to their shopping cart again on their PC if they want to purchase it.<\/li>\n<li>This might be a temporary phenomenon as people grow more used to the mobile web. A decade ago the pattern was repeated with desktops where people were comfortable browsing for items from their computer, but would go to a physical store to purchase it.<\/li>\n<\/ul>\n<p>Read more about this new type of consumer, the opportunity for increased ad revenue, and what experts have to say over <a href=\"http:\/\/topics.nytimes.com\/top\/reference\/timestopics\/people\/c\/stephanie_clifford\/index.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/topics.nytimes.com\/top\/reference\/timestopics\/people\/c\/stephanie_clifford\/index.html\">The New York Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When designing their online stores, retailers are making a mistake if they focus on the mobile at the expense of the traditional desktop computer write Claire Cain Miller and Stephanie Clifford: More and more people are browsing the internet on their smartphones and tablets rather than the desktop computer. However studies indicate that people still [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/12\/122312_1143_TheLimitsOf1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=7294"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7294\/revisions"}],"predecessor-version":[{"id":7308,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7294\/revisions\/7308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/7293"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=7294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=7294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=7294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}