{"id":7088,"date":"2012-12-09T12:00:57","date_gmt":"2012-12-09T17:00:57","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=7088"},"modified":"2012-12-09T05:12:29","modified_gmt":"2012-12-09T10:12:29","slug":"the-economics-of-being-youtubes-1-video","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2012\/the-economics-of-being-youtubes-1-video\/","title":{"rendered":"The Economics Of Being Youtube\u2019s #1 Video"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/12\/120912_0923_TheEconomic1.jpg\" alt=\"\" width=\"561\" height=\"682\" \/><\/p>\n<p>Derek Thompson outlined the economics of <a href=\"http:\/\/www.youtube.com\/watch?v=9bZkp7q19f0\">Gangnam Style<\/a>, the Korean music sensation that we&#8217;ve <a href=\"http:\/\/www.centives.net\/S\/2012\/gangnam-style-stock-markets\/\">covered before<\/a>, and which has recently been embroiled in <a href=\"http:\/\/blog.foreignpolicy.com\/posts\/2012\/12\/07\/gangnam_style_rapper_kill_those_f_yankees\">controversy<\/a>:<\/p>\n<ul>\n<li>With over 900 million views the upbeat video is the most viewed video in the entire history of YouTube. Yet this has made Psy, the artist behind it, just $870,000.<\/li>\n<li>This comes out to a measly 0.1 cents per viewing of the video.<\/li>\n<li>The video has made almost three times as much money from downloads of the song by individuals across the world.<\/li>\n<li>However, the real revenue driver for Psy is the $4.6 million he has made so far from endorsements and commercials.<\/li>\n<\/ul>\n<p>Read more about the relatively hard times for musicians these days over <a href=\"http:\/\/www.theatlantic.com\/business\/archive\/2012\/12\/how-much-are-1-billion-youtube-hits-worth-only-870-000-just-ask-psy\/266020\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.theatlantic.com\/business\/archive\/2012\/12\/how-much-are-1-billion-youtube-hits-worth-only-870-000-just-ask-psy\/266020\/\">The Atlantic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Derek Thompson outlined the economics of Gangnam Style, the Korean music sensation that we&#8217;ve covered before, and which has recently been embroiled in controversy: With over 900 million views the upbeat video is the most viewed video in the entire history of YouTube. Yet this has made Psy, the artist behind it, just $870,000. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/12\/120912_0923_TheEconomic1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=7088"}],"version-history":[{"count":4,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7088\/revisions"}],"predecessor-version":[{"id":7101,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7088\/revisions\/7101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/7087"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=7088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=7088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=7088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}