{"id":6484,"date":"2012-10-25T09:00:51","date_gmt":"2012-10-25T13:00:51","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=6484"},"modified":"2012-12-29T01:34:01","modified_gmt":"2012-12-29T06:34:01","slug":"how-much-you-value-your-time-in-a-fast-food-line","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2012\/how-much-you-value-your-time-in-a-fast-food-line\/","title":{"rendered":"How Much You Value Your Time In A Fast Food Line"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/10\/102512_1138_HowMuchYouV1.jpg\" width=\"639\" height=\"426\" \/><\/p>\n<p>Three experts decided to figure out how much we value our time while we&#8217;re waiting in line for fast food:<\/p>\n<ul>\n<li>According to their data, for every extra second that we have to wait in a drive-thru line, fast food companies have to reduce their prices by four cents to keep us coming back.<\/li>\n<li>This means that while we&#8217;re waiting to order our food, we value our time at a rate of $144 an hour.<\/li>\n<li>Surprisingly we only value our time at one third that rate while we&#8217;re driving to the fast food place. It&#8217;s the act of waiting in line that drives up our prices.<\/li>\n<\/ul>\n<p>Read more about the methodology of the study, and the models used to come to its conclusions over <a href=\"http:\/\/insight.kellogg.northwestern.edu\/index.php\/Kellogg\/article\/how_much_is_your_customers_time_worth\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/insight.kellogg.northwestern.edu\/index.php\/Kellogg\/article\/how_much_is_your_customers_time_worth\">Kellogg Insight<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three experts decided to figure out how much we value our time while we&#8217;re waiting in line for fast food: According to their data, for every extra second that we have to wait in a drive-thru line, fast food companies have to reduce their prices by four cents to keep us coming back. This means [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,41],"tags":[],"class_list":["post-6484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin","category-signature"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/10\/102512_1138_HowMuchYouV1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/6484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=6484"}],"version-history":[{"count":5,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/6484\/revisions"}],"predecessor-version":[{"id":6492,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/6484\/revisions\/6492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/6483"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=6484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=6484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=6484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}