{"id":5025,"date":"2012-06-29T09:00:50","date_gmt":"2012-06-29T13:00:50","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=5025"},"modified":"2012-12-29T02:02:20","modified_gmt":"2012-12-29T07:02:20","slug":"the-lipstick-effect","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2012\/the-lipstick-effect\/","title":{"rendered":"The Lipstick Effect"},"content":{"rendered":"<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/06\/062912_1233_TheLipstick1.jpg\" \/><\/p>\n<p>Four researchers decided to test the existence of a &#8220;lipstick effect&#8221; once proposed by the chairman of Estee Lauder, writes Ben Duronio.<\/p>\n<ul>\n<li>The proposed &#8220;Lipstick Effect&#8221; is that during economic downturns, demand for cosmetics actually increases, and evidence suggests that it is a real phenomenon.<\/li>\n<li>This might be because higher unemployment leads to fewer suitable mates around, and so women invest more in themselves, to attract better quality males.<\/li>\n<li>This might also explain why L&#8217;Oreal&#8217;s sales grew 5.3% in 2008 \u2013 the lowest point of the recession.<\/li>\n<\/ul>\n<p>To read more including who conducted the test, and parts of the methodology used, click <a href=\"http:\/\/www.businessinsider.com\/lipstick-effect-mating-pscyhology-2012-6\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.businessinsider.com\/lipstick-effect-mating-pscyhology-2012-6\">Business Insider<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Four researchers decided to test the existence of a &#8220;lipstick effect&#8221; once proposed by the chairman of Estee Lauder, writes Ben Duronio. The proposed &#8220;Lipstick Effect&#8221; is that during economic downturns, demand for cosmetics actually increases, and evidence suggests that it is a real phenomenon. This might be because higher unemployment leads to fewer suitable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,41],"tags":[],"class_list":["post-5025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin","category-signature"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/06\/062912_1233_TheLipstick1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/5025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=5025"}],"version-history":[{"count":5,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/5025\/revisions"}],"predecessor-version":[{"id":5029,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/5025\/revisions\/5029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/5024"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=5025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=5025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=5025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}