{"id":4615,"date":"2012-06-14T12:00:04","date_gmt":"2012-06-14T16:00:04","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=4615"},"modified":"2012-12-29T02:07:29","modified_gmt":"2012-12-29T07:07:29","slug":"the-future-of-cinema-edible-films","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2012\/the-future-of-cinema-edible-films\/","title":{"rendered":"The Future Of Cinema? Edible Films"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/06\/060812_0649_TheFutureOf1.jpg\" width=\"639\" height=\"426\" \/><\/p>\n<p>3-D? That&#8217;s so pass\u00e9. Ruth Jamieson explores what may be the next evolution of the cinema going experience: edible movies. Highlights include:<\/p>\n<ul>\n<li>The Electric Cinema in London tried out a screening of Pan&#8217;s Labyrinth where each audience member was given a tray of food with numbered cups and parcels.<\/li>\n<li>At various points in the movie an usher would hold up a number to indicate that the audience should eat that item on their tray.<\/li>\n<li>For example in the opening scene the characters are travelling through a forest. Audience members are invited to eat their pine-scented popcorn which has a woody aroma to it, transporting you to the forest.<\/li>\n<li>People who would have glossed over the line &#8220;there is not a single home without fire or bread&#8221; in a standard screening of the film are unlikely to ever forget it after they ate the hot chili biscuits that accompanied the line.<\/li>\n<li>At other times though the link between the food item and the action on-screen is less clear, making the experience distracting.<\/li>\n<li>The organizers of the event admit that it&#8217;s experimental. Next time they want to focus more on aromas and less on food.<\/li>\n<li>The movie industry is trying out innovative new things to make the theater-going experience impossible to pirate.<\/li>\n<\/ul>\n<p>Read many more examples of the types of things you&#8217;re expected to ingest, what the repulsive menu looked like for a film based on the book Perfume, at what point you&#8217;re asked to drink a gin-cocktail and reflections on whether or not it adds to the overall film experience or is just a pointless novelty over <a href=\"http:\/\/www.guardian.co.uk\/film\/filmblog\/2012\/may\/17\/edible-cinema-taste-film\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.guardian.co.uk\/film\/filmblog\/2012\/may\/17\/edible-cinema-taste-film\">The Guardian<\/a><\/p>\n<p>Via: <a href=\"http:\/\/marginalrevolution.com\/marginalrevolution\/2012\/05\/assorted-links-461.html\">Marginal Revolution<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>3-D? That&#8217;s so pass\u00e9. Ruth Jamieson explores what may be the next evolution of the cinema going experience: edible movies. Highlights include: The Electric Cinema in London tried out a screening of Pan&#8217;s Labyrinth where each audience member was given a tray of food with numbered cups and parcels. At various points in the movie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,41],"tags":[],"class_list":["post-4615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin","category-signature"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/06\/060812_0649_TheFutureOf1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/4615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=4615"}],"version-history":[{"count":5,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/4615\/revisions"}],"predecessor-version":[{"id":7452,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/4615\/revisions\/7452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/4614"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=4615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=4615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=4615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}