{"id":2905,"date":"2012-03-06T12:00:10","date_gmt":"2012-03-06T17:00:10","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=2905"},"modified":"2012-03-05T21:26:42","modified_gmt":"2012-03-06T02:26:42","slug":"the-man-behind-5-hour-energy","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2012\/the-man-behind-5-hour-energy\/","title":{"rendered":"The Man Behind 5-hour Energy"},"content":{"rendered":"<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/03\/030212_0734_TheManBehin1.png\" alt=\"\" \/><\/p>\n<p>Clare O&#8217;Connor had the opportunity to conduct the first ever interview with Manoj Bhargava, the creator of 5-hour energy, a product that went from nothing to $1 billion in sales in just eight years. Some of the highlights from the profile include:<\/p>\n<ul>\n<li>Bhargava maintains a graveyard of his competitor&#8217;s products. Every time he manages to sue or bully off of the market a similar product, he places a bottle of it in a bookcase and a placard underneath it with a skull and crossbones drawn in.<\/li>\n<li>The parent company is thought to command a 90% share of the energy-shot market.<\/li>\n<li>Bhargava chose names such as &#8220;Living Essentials LLC&#8221; and &#8220;Innovation Ventures&#8221; for the companies he runs because of how bland they sound.<\/li>\n<li>The secret to the success of the drink is that unlike other energy drinks at the time such as Red Bull or Coke, 5-hour energy came in a small, single serving bottle. You don&#8217;t have to be thirsty to drink it.<\/li>\n<li>It&#8217;s also a product that either lives or dies. Costing just $3, consumers can try it, test it, see if they like it, and immediately reject it. The first experience must be perfect if it is to be popular.<\/li>\n<li>Bhargava, who spent his 20s at an Ashram in India in search for inner peace, believes that he&#8217;s probably the richest Indian in the United States.<\/li>\n<\/ul>\n<p>To read more about Bhargava&#8217;s history, his questionable claims about charity, how he made his first million, and what he&#8217;s working on now, read the entire profile <a href=\"http:\/\/www.forbes.com\/sites\/clareoconnor\/2012\/02\/08\/manoj-bhargava-the-mystery-monk-making-billions-with-5-hour-energy\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.forbes.com\/sites\/clareoconnor\/2012\/02\/08\/manoj-bhargava-the-mystery-monk-making-billions-with-5-hour-energy\/\">Forbes<\/a><\/p>\n<p>Via: <a href=\"http:\/\/www.newmarksdoor.com\/mainblog\/2012\/02\/amazing-what-marketing-can-do.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+NewmarksDoor+%28Newmark%27s+Door%29&amp;utm_content=Netvibes\">Newmark&#8217;s Door<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clare O&#8217;Connor had the opportunity to conduct the first ever interview with Manoj Bhargava, the creator of 5-hour energy, a product that went from nothing to $1 billion in sales in just eight years. Some of the highlights from the profile include: Bhargava maintains a graveyard of his competitor&#8217;s products. Every time he manages to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/03\/030212_0734_TheManBehin1.png","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/2905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=2905"}],"version-history":[{"count":5,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/2905\/revisions"}],"predecessor-version":[{"id":3022,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/2905\/revisions\/3022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/2904"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=2905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=2905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=2905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}