{"id":278,"date":"2011-06-02T13:18:45","date_gmt":"2011-06-02T17:18:45","guid":{"rendered":"http:\/\/centives.wordpress.com\/?p=278"},"modified":"2011-06-02T13:18:45","modified_gmt":"2011-06-02T17:18:45","slug":"the-future-of-advertising","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2011\/the-future-of-advertising\/","title":{"rendered":"The Future of Advertising"},"content":{"rendered":"<p style=\"text-align:center;\"><img decoding=\"async\" src=\"http:\/\/centives.files.wordpress.com\/2011\/06\/060111_1718_thefutureof1.png\" alt=\"\" \/><\/p>\n<p>BBC News took a look at how outdoor advertising is changing in the digital world. While such ads are overshadowed by Google&#8217;s online ad network, the BBC found that the distinction between online and outdoors was increasingly shrinking. You can read more over <a href=\"http:\/\/www.bbc.co.uk\/news\/business-13581453\">here<\/a>.<\/p>\n<p>Some of the more interesting ad concepts included:<\/p>\n<ul>\n<li>An ad aimed at dads put two screens <!--more-->on top of each other in a bus shelter. The higher one presented information about the Ford Galaxy while the lower one entertained the child.<\/li>\n<li>An ad for Aero Caramel Chocolate asked passersbys how they&#8217;d respond to common moral dilemmas. After five questions they were told how &#8220;love-a-bubble&#8221; they were<\/li>\n<li>There will soon be ads that change based on the weather<\/li>\n<li>Ads can also instantly be updated with new developments<\/li>\n<\/ul>\n<p>Read more over <a href=\"http:\/\/www.bbc.co.uk\/news\/business-13581453\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.bbc.co.uk\/news\/business-13581453\">BBC News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC News took a look at how outdoor advertising is changing in the digital world. While such ads are overshadowed by Google&#8217;s online ad network, the BBC found that the distinction between online and outdoors was increasingly shrinking. You can read more over here. Some of the more interesting ad concepts included: An ad aimed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-278","post","type-post","status-publish","format-standard","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":0,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}