{"id":15227,"date":"2017-04-10T09:00:29","date_gmt":"2017-04-10T13:00:29","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=15227"},"modified":"2017-04-09T21:46:14","modified_gmt":"2017-04-10T01:46:14","slug":"the-pepsi-ad-is-a-result-of-industry-pressures-to-cut-costs","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2017\/the-pepsi-ad-is-a-result-of-industry-pressures-to-cut-costs\/","title":{"rendered":"The Pepsi Ad Is A Result Of Industry Pressures To Cut Costs"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/04\/041017_0132_ThePepsiAdI1.png\" alt=\"\" width=\"640\" height=\"336\" \/><\/p>\n<p>Charisse Jones and Roger Yu looked into the conditions that allowed the now <a href=\"http:\/\/money.cnn.com\/2017\/04\/05\/media\/pepsi-kendall-jenner-tone-deaf-ads\/index.html?sr=twCNN040917pepsi-kendall-jenner-tone-deaf-ads0411PMVODtopLink&amp;linkId=36272290\">infamous Pepsi ad<\/a> starring Kendall Jenner to be aired:<\/p>\n<ul>\n<li>The ad was made by Pepsi&#8217;s in house marketing team rather than a specialist agency. This strategy cut costs and speeds up production, but in-house employees are less likely to critique an ad.<\/li>\n<li>To cut costs the production team might also have skipped testing out the ad with focus groups.<\/li>\n<li>And like in many industries, advertising teams often lack diversity, meaning important racial perspectives get lost.<\/li>\n<li>That said, the amount of attention the ad has gotten might ultimately be a boost for Pepsi.<\/li>\n<\/ul>\n<p>Read more on <a href=\"https:\/\/www.usatoday.com\/story\/money\/2017\/04\/06\/pepsis-ad-diversity\/100133470\/\">USA Today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charisse Jones and Roger Yu looked into the conditions that allowed the now infamous Pepsi ad starring Kendall Jenner to be aired: The ad was made by Pepsi&#8217;s in house marketing team rather than a specialist agency. This strategy cut costs and speeds up production, but in-house employees are less likely to critique an ad. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/04\/041017_0132_ThePepsiAdI1.png","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/15227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=15227"}],"version-history":[{"count":6,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/15227\/revisions"}],"predecessor-version":[{"id":15233,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/15227\/revisions\/15233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/15226"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=15227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=15227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=15227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}