{"id":15210,"date":"2017-04-03T09:00:40","date_gmt":"2017-04-03T13:00:40","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=15210"},"modified":"2017-04-03T08:35:57","modified_gmt":"2017-04-03T12:35:57","slug":"how-uber-use-behavioural-economics","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2017\/how-uber-use-behavioural-economics\/","title":{"rendered":"How Uber Use Behavioural Economics"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/04\/040317_1230_HowUberUseB1.png\" alt=\"\" width=\"640\" height=\"467\" \/><\/p>\n<p>Noam Scheiber wrote about the use of behavioural economics by Uber and its peers:<\/p>\n<ul>\n<li>Uber borrowed a trick from Netflix where the next trip will queue up before the previous trip ends to encourage drivers to stay on the road.<\/li>\n<li>Similar to Netflix this means that it requires more effort to stop binge driving than to continue it.<\/li>\n<li>Male managers trying to direct drivers to areas of high potential demand sometimes pretend to be female, as drivers are more likely to listen.<\/li>\n<li>Humans tend to set goals and if a driver tries to sign off the app may display a message encouraging them to continue driving because they&#8217;re just &#8220;$10 away from making $330 in net earnings&#8221;.<\/li>\n<li>Uber awards Xbox like badges for accomplishments such as good customer service. They&#8217;re free for Uber to hand out, but anecdotal evidence indicates that they can be a big motivator.<\/li>\n<li>In the future Uber could use personalized targeting. If a driver receives consecutive bad reviews after a long shift they may encourage the driver to go home.<\/li>\n<\/ul>\n<p>Read more about some of the other tactics used on <a href=\"https:\/\/www.nytimes.com\/interactive\/2017\/04\/02\/technology\/uber-drivers-psychological-tricks.html?smid=tw-share&amp;_r=0\">The New York Times<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noam Scheiber wrote about the use of behavioural economics by Uber and its peers: Uber borrowed a trick from Netflix where the next trip will queue up before the previous trip ends to encourage drivers to stay on the road. Similar to Netflix this means that it requires more effort to stop binge driving than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/04\/040317_1230_HowUberUseB1.png","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/15210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=15210"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/15210\/revisions"}],"predecessor-version":[{"id":15213,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/15210\/revisions\/15213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/15209"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=15210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=15210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=15210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}